Bergs Productions – Generating Consistent Video Production Leads with PPC
Helping Bergs Productions generate consistent, high-intent video production enquiries in Melbourne through targeted Google Ads and conversion-focused PPC strategies.
🧩 Overview
Client: Bergs Productions
Industry: Video Production & Videography
Location: Melbourne, Australia
Service Provided: Pay-Per-Click (PPC) Advertising
Focus Services: Sports Videography, Drone Videography, Corporate Video Production
Campaign Duration: Ongoing
🎯 The Challenge
Bergs Productions delivers premium video content, but online enquiries were inconsistent and highly competitive.
Key challenges included:
High competition for videography-related keywords in Melbourne
No structured Google Ads funnel
Difficulty reaching ready-to-hire businesses
Wasted ad spend on low-intent searches
Need for predictable monthly leads
They needed high-quality enquiries, not just clicks.
🚀 PPC Strategy by LapaOne
1. Service-Based Google Ads Campaigns
Instead of generic ads, we created separate campaigns for each core service:
Corporate Video Production Melbourne
Drone Videography Melbourne
Sports Video Production Australia
Professional Videographer for Businesses
This ensured relevant ads for every search intent.
2. Local & High-Intent Targeting
Location targeting: Melbourne & surrounding areas
Business-focused search terms only
Mobile-first ads for fast decision-makers
Call & enquiry-focused ad copies
3. Conversion Tracking Setup
Call tracking from Google Ads
Contact form conversion tracking
WhatsApp/chat enquiry tracking (where applicable)
Lead-quality monitoring
This allowed us to optimise ads based on real leads, not traffic.
4. Cost & Performance Optimisation
Negative keyword filtering (jobs, free, courses, cheap)
A/B testing ad copies
Smart bidding for conversions
Retargeting ads for website visitors
Result: lower cost per lead with better-quality enquiries
📊 PPC Results Snapshot
| Metric | Before PPC | After PPC |
|---|---|---|
| Monthly Enquiries | Inconsistent | 2.5× Increase |
| Lead Quality | Mixed | Business-ready clients |
| Cost Per Lead | High | 40% Reduction |
| Ad Relevance | Low | Highly targeted by service |
🛠 PPC Stack Used
Platform: Google Ads
Analytics: GA4
Tracking: Call & Form Conversion Tracking
Optimisation: Keyword research, bid strategy, retargeting
💬 Client Feedback
“The PPC campaigns brought serious business enquiries, not just views. We now receive consistent leads from companies genuinely looking for professional video production.”
— Team Bergs Productions
🧱 Outcome in One Line
Bergs Productions now attracts high-intent video production clients in Melbourne through performance-driven PPC campaigns.
📌 Summary
Bergs Productions needed predictable, high-quality leads in a competitive videography market. Through focused Google Ads campaigns, precise targeting, and conversion optimisation, LapaOne turned paid traffic into a reliable enquiry channel — helping Bergs Productions grow as a premium video production partner.
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