CityFibre needed a digital presence as strong and future-ready as its network. LapaOne delivered a user-focused, performance-driven website supported by clear branding and SEO foundations. The result is a confident, scalable digital experience that supports growth, clarity, and long-term visibility across the UK.
CityFibre – Powering a Future-Ready Digital Presence for the UK’s Fibre Network
CityFibre partnered with LapaOne to strengthen its digital ecosystem through refined UI/UX, high-performance web development, consistent branding, and search-focused SEO — supporting its mission to transform connectivity across the UK.
🧩 Overview
Client: CityFibre
Industry: Digital Infrastructure & Telecommunications
Target Market: United Kingdom (Residential, Business & Partners)
Agency: LapaOne – UI/UX, Web Development, Branding & SEO
Project Duration: 7 Month
🧭 When CityFibre Met LapaOne
CityFibre is the UK’s leading independent full-fibre network, building gigabit-capable infrastructure for millions of homes and businesses. While the brand was strong offline and operationally, its digital platform needed to clearly communicate a complex offering to multiple audiences — consumers, partners, businesses, and public sector stakeholders.
They required a website and digital experience that could:
✔ Clearly explain full-fibre benefits
✔ Serve multiple user journeys without confusion
✔ Reflect a bold, future-focused brand
✔ Perform at scale across devices
✔ Support long-term organic growth
That’s where LapaOne came in.
🔥 The Core Challenge
Despite strong market presence, CityFibre faced several digital challenges:
• Complex information architecture for multiple audiences
• Need for clearer messaging around “full fibre”
• Inconsistent user journeys across pages
• High performance expectations at scale
• SEO competition in the broadband space
They didn’t just need a redesign — they needed a strategic digital foundation.
🚀 What We Built for Them
1. User-Centric UI/UX Design
• Clean, structured layouts for diverse audiences
• Simplified navigation for homes, businesses & partners
• Clear content hierarchy for complex topics
• Consistent visual language aligned with brand identity
• Accessibility-friendly and mobile-first design
• Trust-building UI elements and clear CTAs
2. High-Performance Web Development
• Scalable, performance-optimised architecture
• Fast page load speeds across devices
• Responsive design for desktop, tablet & mobile
• SEO-friendly page structure and URLs
• Secure, stable, and future-ready build
• Seamless integration of content and tools
3. Brand Consistency & Digital Identity
• Strong visual alignment with CityFibre’s brand refresh
• Consistent typography, colours & iconography
• Clear, confident tone of voice across pages
• Visual storytelling to explain infrastructure impact
4. SEO & Search Visibility
• Strategic keyword mapping by intent
• On-page SEO optimisation
• Technical SEO improvements
• Content structure aligned with search behaviour
• Improved visibility for fibre, broadband & regional queries
📊 The Final Outcome
| Metric | Result After LapaOne |
|---|---|
| Brand Communication | Clear, Simplified & User-Focused |
| User Experience | Streamlined & Intuitive |
| Mobile Experience | Fully Optimised Across Devices |
| Website Performance | Fast, Scalable & Reliable |
| SEO Readiness | Strong Technical & Search Foundation |
🛠 Tech Stack Used
| Category | Tools |
|---|---|
| Design | Figma |
| Development | Modern Web Stack |
| SEO | Technical & On-Page Optimisation |
| Performance | Speed & Core Web Vitals Optimisation |
| Security | Enterprise-grade Web Security |
🧱 The Outcome in One Line
CityFibre now has a scalable, high-performance digital platform that clearly communicates its mission, supports multiple audiences, and strengthens its leadership in the UK’s full-fibre future.
📌 Summary
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