Pawsitive Vibes Pet Care – Growing Local Visibility for a Pet Care Services Brand
Pawsitive Vibes Pet Care partnered with LapaOne to strengthen its digital presence and enquiry flow through SEO, PPC, Social Media Marketing, and GEO targeting.
🧩 Overview
Client: Pawsitive Vibes Pet Care
Industry: Pet Care Services
Target Market: Canada (Local & Regional Pet Owners)
Agency: LapaOne – SEO, PPC, Social Media & GEO
Project Duration: Ongoing
🧭 When Pawsitive Vibes Pet Care Met LapaOne
Pawsitive Vibes Pet Care is a Canada-based pet care services provider focused on delivering reliable, caring, and professional solutions for pet owners. While the services were well-defined, the digital presence needed better structure to attract consistent local enquiries.
The brand wanted to:
✔ Improve visibility for pet care–related searches
✔ Reach nearby pet owners actively seeking services
✔ Generate enquiries through paid search campaigns
✔ Build trust and awareness on social media
✔ Strengthen location-based online reach
That’s where LapaOne stepped in.
🔥 The Core Challenge
As a local service business, Pawsitive Vibes Pet Care faced several common challenges:
• Limited visibility in local pet care searches
• Inconsistent enquiry flow from the website
• Paid ads without a refined structure
• Low consistency across social media platforms
• Weak geo-focused digital targeting
The goal was to build a stable and scalable digital foundation, not make exaggerated claims.
🚀 What We Worked On
1. SEO for Local Pet Care Visibility
• Keyword research focused on pet care services
• On-page SEO improvements on service pages
• Technical SEO checks for indexing and performance
• Content optimisation aligned with pet owner intent
• Internal linking for better site structure
2. PPC Campaigns for Enquiry Generation
• Google Search campaigns for pet care services
• Location-based keyword and audience targeting
• Clear, service-focused ad messaging
• Conversion tracking for enquiries
• Ongoing optimisation for relevance
3. Social Media Marketing Support
• Informational and awareness-based content
• Pet care tips, updates, and service highlights
• Improved posting consistency
• Trust-building communication for pet owners
4. GEO Targeting for Local Reach
• Geo-specific keyword optimisation
• Location-based ad segmentation
• Content alignment for local searches
• Improved relevance for nearby customers
📊 The Outcome (Qualitative)
| Area | Impact |
|---|---|
| Local Search Visibility | Improved |
| Traffic Relevance | Higher |
| Enquiry Structure | Clearer |
| Geo Reach | Stronger |
| Social Consistency | Improved |
| Funnel Alignment | Better |
(Results reflect ongoing optimisation without inflated metrics.)
🛠 Tools & Approach Used
| Category | Approach |
|---|---|
| SEO | On-page & technical optimisation |
| PPC | Google Search campaigns |
| Social Media | Organic content support |
| GEO | Location-based targeting |
| Analytics | Conversion & performance tracking |
🧱 The Outcome in One Line
Pawsitive Vibes Pet Care now has a structured digital marketing foundation that supports visibility and enquiries from local pet owners.
📌 Summary
Pawsitive Vibes Pet Care needed a reliable, locally focused digital strategy. LapaOne delivered a clean, service-driven marketing setup using SEO, PPC, Social Media, and GEO targeting—helping the brand connect with pet owners and grow steadily online.
Become Our Next Growth Partner
Partner with us to grow your digital presence with smart strategy, strong branding, and results that matter.