🧩 Overview
Client: Albec Roofing
Industry: Roofing & Property Maintenance
Target Market: United Kingdom (Local Service Areas)
Agency: LapaOne – SEO & Performance Marketing
Duration: 3+ Months (Ongoing Optimisation)
🧭 When Albec Roofing Met LapaOne
Albec Roofing is a professional UK roofing company offering services such as roof repairs, new roof installations, flat roofing, and maintenance.
Most of their work previously came through word-of-mouth, referrals, and offline enquiries. While they had a website, it wasn’t generating consistent online leads.
They wanted a digital strategy that could:
✔ Bring regular roofing enquiries
✔ Target high-intent local customers
✔ Compete with other roofing companies on Google
✔ Deliver measurable ROI from ads
That’s when they partnered with LapaOne.
🔥 The Core Challenge
Despite strong service quality, their online performance was underwhelming.
Low visibility on Google search results
Website not ranking for roofing service keywords
No structured SEO foundation
PPC campaigns needed optimisation for better leads
High competition in the UK roofing market
They needed leads — not just traffic.
🚀 What We Built for Them
LapaOne implemented a performance-driven SEO + PPC growth system.
1. SEO for Long-Term Roofing Leads
We focused on ranking Albec Roofing for high-intent local roofing searches.
SEO Work Included:
Keyword research for roofing services (repairs, installations, flat roofing)
On-page SEO optimisation (titles, headings, service content)
Service page improvements for better conversions
Technical SEO fixes (site speed, mobile usability)
Internal linking and content structure optimisation
Local SEO targeting for UK service areas
2. PPC Campaigns for Instant Enquiries
To generate quick results, we launched high-converting Google Search Ads.
PPC Strategy Included:
Service-based Google Ads campaigns
Location-targeted ads across key UK areas
High-intent keywords (roof repair, emergency roofing, flat roof services)
Call & enquiry-focused ad copies
Conversion tracking for calls and forms
Ongoing optimisation to reduce cost per lead
📊 The Final Outcome
| Metric | Result After LapaOne |
|---|---|
| Monthly Enquiries | Steady & Consistent Growth |
| Organic Visibility | Strong Improvement on Google |
| Lead Quality | High-Intent Roofing Enquiries |
| PPC Cost Per Lead | Significantly Reduced |
| Google Presence | Competitive in Local Searches |
🛠 Tech + Marketing Stack We Used
| Category | Tools |
|---|---|
| SEO | Google Search Console, Screaming Frog, On-Page Optimisation |
| PPC | Google Ads, GA4, Conversion Tracking |
| Performance | Keyword Tracking, CRO Optimisation |
| Lead Tracking | Calls & Website Enquiry Forms |
💬 Client Feedback
“The SEO and Google Ads work helped us get consistent enquiries. We’re now receiving quality roofing leads regularly through our website.”
– Team Albec Roofing
🧱 The Outcome in One Line
Albec Roofing now has a scalable digital lead system that generates consistent roofing enquiries through SEO and PPC.
📌 Summary
Albec Roofing wanted to move beyond offline referrals and build a dependable online lead source. LapaOne implemented a targeted SEO strategy for long-term growth and performance-driven PPC campaigns for immediate results. The result is a strong Google presence, improved lead quality, and steady business growth in a highly competitive roofing market.
Become Our Next Growth Partner
Partner with us to grow your digital presence with smart strategy, strong branding, and results that matter.