Braxton Culler partnered with LapaOne to strengthen its digital presence through a focused SEO, PPC Advertising, and Social Media Marketing strategy. By improving search visibility, capturing high-intent traffic, and building consistent brand engagement across social platforms, the project created a scalable digital growth framework. The result is improved online visibility, better-quality traffic, stronger brand authority, and a foundation that supports long-term business growth.
Braxton Culler – Driving Digital Growth Through SEO, PPC & Social Media
Braxton Culler partnered with LapaOne to strengthen its digital presence and generate high-intent demand through SEO, PPC Advertising, and Social Media Marketing.
🧩 Overview
Client: Braxton Culler
Industry: Premium Furniture & Home Furnishings
Target Market: USA & Global
Agency: LapaOne – Digital Marketing Agency
Engagement Type: Digital Marketing Growth
Duration: 6 Month
🧭 When Braxton Culler Partnered with LapaOne
Braxton Culler is a well-established furniture brand with strong offline recognition. However, its digital channels were not fully capturing online demand or supporting consistent lead generation.
They needed a marketing partner who could:
✔ Improve search visibility for furniture-related keywords
✔ Capture high-intent traffic through paid ads
✔ Build brand authority and engagement on social platforms
✔ Create a unified SEO, PPC, and social media funnel
🔥 The Core Challenges
Limited organic visibility for competitive keywords
No structured PPC funnel for consistent enquiries
Low engagement and reach on social media
Missed remarketing and audience-nurturing opportunities
🚀 What You Delivered
You executed a performance-focused digital marketing strategy aligned with business growth.
1. SEO for Sustainable Growth
Keyword research focused on buyer intent
On-page optimisation for key pages
Technical SEO improvements
Content optimisation for better rankings
2. PPC Advertising for High-Intent Leads
Google Ads search campaigns
Keyword segmentation and ad optimisation
Conversion-focused strategy
Ongoing performance monitoring
3. Social Media Marketing for Brand Authority
Visual and lifestyle-based content strategy
Consistent posting and brand messaging
Engagement-focused campaigns
Paid social support for reach and traffic
📊 Results Snapshot
| Metric | Result After LapaOne |
|---|---|
| Organic Visibility | Strong & Consistent Growth |
| PPC Performance | Optimised & Conversion-Focused |
| Social Engagement | Increased Reach & Interaction |
| Traffic Quality | High-Intent, Relevant Users |
🧱 Outcome
Braxton Culler now benefits from a structured digital marketing ecosystem that supports visibility, engagement, and long-term growth through SEO, PPC, and social media.
📌 Final Summary
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