DLSM Studio – Elevating a Global Design Brand with a High-Impact Digital Presence
DLSM Studio partnered with LapaOne to strengthen its digital identity through refined UI/UX design, performance-driven website development, and growth-focused SEO and PPC strategies tailored for a global hospitality audience.
🧩 Overview
Client: DLSM Studio
Industry: Hospitality Design & Branding
Target Market: UK, Europe, Middle East & Global Hospitality Brands
Agency: LapaOne – Digital Marketing, Design & Web Development Agency
Engagement Type: Full Digital Transformation
Duration: One Year
🧭 When DLSM Studio Partnered with LapaOne
DLSM Studio is a globally recognised hospitality design studio known for creating premium, experience-driven environments. While their offline reputation and portfolio were strong, their digital presence did not fully reflect their brand authority, creative excellence, or international scale.
They needed a digital platform that could:
✔ Communicate premium brand value instantly
✔ Present services and projects with clarity
✔ Improve global online visibility
✔ Generate qualified B2B enquiries
✔ Support long-term digital growth
That’s when they chose LapaOne as their digital growth partner.
🔥 The Core Challenges
Despite being a respected name in the hospitality design industry, DLSM Studio faced several digital limitations:
UI that didn’t fully represent a luxury design brand
Website structure not optimised for conversions
Limited visibility on high-intent global search terms
No structured PPC funnel for lead generation
Missed opportunities to attract international clients online
They required a complete digital ecosystem — not just a visual redesign.
🚀 What LapaOne Delivered
LapaOne built a scalable, brand-aligned digital foundation designed for performance and long-term growth.
1. UI/UX Design for a Premium Brand Experience
Clean, minimal layouts aligned with luxury hospitality aesthetics
Improved navigation for services, studios, and project showcases
Strong visual hierarchy using premium imagery and spacing
Clear enquiry-focused CTAs across key pages
Fully responsive, mobile-first user experience
2. Conversion-Focused Website Development
Custom WordPress development with scalable architecture
Optimised site speed and Core Web Vitals
SEO-friendly content structure and page hierarchy
Easy content management for ongoing updates
Secure and future-ready website framework
3. SEO Strategy for Global Visibility
High-intent keyword research for hospitality design and branding services
Optimised service pages, project pages, and metadata
Technical SEO improvements for crawlability and performance
Strong internal linking and structured content flow
Long-term foundation for sustainable organic growth
4. PPC Campaigns for Qualified B2B Leads
Google Ads campaigns targeting hospitality decision-makers
Location-based targeting across key global markets
Conversion-optimised landing experiences
Continuous optimisation to improve ROI and lead quality
Retargeting campaigns for returning visitors
📊 Results Snapshot
| Metric | Result After LapaOne |
|---|---|
| Website Engagement | Significantly Improved |
| Mobile Performance | Fast & Fully Optimised |
| Organic Visibility | Strong Upward Growth |
| PPC Lead Quality | High-Intent B2B Enquiries |
| Brand Positioning | Premium & Authority-Driven |
🛠 Tech & Marketing Stack
| Area | Tools Used |
|---|---|
| Design | Figma, Adobe XD |
| Development | WordPress, Elementor |
| SEO | Google Search Console, Yoast, Screaming Frog |
| PPC | Google Ads, GA4 |
| Performance | PageSpeed Insights, Core Web Vitals |
🧱 The Outcome in One Line
DLSM Studio now operates with a refined, high-performance digital platform that supports global brand positioning, qualified lead generation, and long-term growth.
📌 Final Summary
DLSM Studio wanted its digital presence to match its world-class reputation. Over a one-year engagement, LapaOne delivered a premium UI/UX experience, a performance-optimised website, and growth-focused SEO and PPC strategies. The result is a strong, scalable digital foundation that consistently supports brand authority and international business growth.
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