RBN Global Travel – From Offline Travel Deals to a Fully-Booked Online Business
RBN Global Travel chose LapaOne to build a modern booking-focused website with strong SEO and PPC strategies that drive consistent travel enquiries online.
🧩 Overview
Client: RBN Global Travel
Industry: Travel & Tourism
Target Market: India + Global Travelers (Dubai, Bali, Maldives, Thailand & More)
Agency: LapaOne – Digital Marketing, Design & Web Development Agency
Duration: 4 Months (Ongoing Growth)
🧭 When RBN Global Travel Met LapaOne
RBN Global Travel has been helping travellers explore the world with well-planned holiday packages. But most enquiries came through phone calls, referrals, or offline travel agents.
They needed something bigger — a digital platform that could:
✔ Showcase tour packages beautifully
✔ Build trust instantly
✔ Generate real enquiries online
✔ Compete with established travel brands
That’s when they partnered with LapaOne.
🔥 The Core Challenge
Even with strong travel expertise, their digital presence was not driving sales.
No modern, conversion-focused website
Low or no search visibility
No structured PPC campaign
No lead tracking (WhatsApp or calls)
Heavy competition in the travel niche
They needed a complete online growth engine — not just a website.
🚀 What We Built for Them
LapaOne created a digital ecosystem that converts visitors into travellers.
1. Web Design Tailored for Bookings
Premium destination visuals
Category-based tour packages (Dubai, Bali, Maldives, Thailand…)
Strong WhatsApp + Enquiry CTA on every page
Trust signals (testimonials, package details, highlights)
Mobile-first UI for Indian travellers
2. Conversion-Ready Web Development
WordPress CMS for easy package updates
Dynamic package pages with pricing + itinerary
Fast mobile performance optimisation
Secure hosting & scalable structure
Integrated WhatsApp + lead tracking
3. SEO for High-Intent Travel Searches
Keyword strategy like “Dubai Tour Packages from India”,
“Affordable Bali Honeymoon Packages”, “Maldives Couple Trip India”Destination landing pages + travel blogs
On-page & technical SEO + schema
Local SEO (Google Business Profile optimisation)
4. PPC Campaigns That Generate Leads
City + PAN India Google Ads campaigns
Dedicated campaigns for Dubai, Bali, Maldives, Thailand
Conversion tracking (WhatsApp, calls, forms)
Reduced CPL through negative keywords + optimisation
Retargeting for site visitors who did not enquire
📊 The Final Outcome
| Metric | Before LapaOne | After LapaOne |
|---|---|---|
| Monthly Leads | Low & Untracked | 3X Increase |
| WhatsApp Enquiries | Not Tracked | Daily High-Intent Leads |
| Organic Traffic | Almost None | +140% Growth in 4 Months |
| Mobile Speed | 55 Score | 82 Score |
| PPC Cost Per Lead | High | 45% Reduction |
🛠 Tech + Marketing Stack We Used
| Category | Tools |
|---|---|
| Development | WordPress, Elementor, Secure Hosting |
| Design | Figma, Adobe XD, Custom Icons |
| SEO | Google Search Console, ScreamingFrog, Yoast |
| PPC | Google Ads, GA4, Conversion Tracking |
| Lead Tracking | WhatsApp + Calls + Form Tracking |
💬 Client Review
“We started receiving real enquiries within days. The website works like a sales machine for us now. Amazing experience with LapaOne.”
– Team RBN Global Travel
🧱 The Outcome in One Line
RBN Global Travel now owns a booking-focused digital platform that consistently generates travel leads from India.
📌 Summary
RBN Global Travel wanted to expand beyond offline travel referrals and build an online revenue engine. LapaOne redesigned and developed a booking-focused website, improved their SEO visibility, and launched high-intent PPC campaigns. Result? The travel company now generates consistent daily enquiries through WhatsApp, forms & landing pages, scaling their bookings like a digital-first business.
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